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Privacy Policy

Last updated: 22 October 2026

The short version

  • We only collect what we need to run Selvro, like your email, what you buy or sell, and when your download link was used.
  • Your card details go straight to Stripe. Selvro never sees or stores them.
  • A few trusted companies help us, like Stripe for payments and Anthropic for Ask Selvro. They only use your information to do that job.
  • No tracking or advertising cookies. Sellers get one cookie that keeps them logged in.
  • You can ask to see, correct or delete your information at any time. Just email support@selvro.app.

This is a summary to help you. The full policy below is what counts.

Who we are

Selvro is run by Selvro Ltd, a company registered in England and Wales (company number 17283347). Our registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

Selvro Ltd is the “controller” of the information on this page (the company responsible for it). If you buy from a shop, the seller is also a controller of your order details for their own purposes, like helping you with your order.

If you have any questions about your information, email us at support@selvro.app.

What we collect on the waitlist

  • Your email address.
  • Your first name, if you give it.
  • What you want to sell, if you tell us.
  • A scrambled (hashed) version of your IP address. We can’t turn it back into your IP address, and we only use it to stop spam sign-ups.

What we collect when you buy

  • Your email address, so we can send your download link and help you with your order.
  • What you bought, the price, and when.
  • When your download link was used, as proof the product was delivered.
  • That you agreed to get your download straight away, when, and the wording you agreed to (see our Refund policy).
  • Your IP address when you agree to that, and your IP address and browser type each time you download. This proves your order was delivered and helps stop fraud.

Your card details go straight to Stripe. Selvro never sees or stores them. The seller you bought from can see your order, including your email address, so they can help you with it.

Free downloads

If you get a free download, we save your email address so we can send you the link, and share it with the seller. The seller can only send you marketing emails if you ticked the box to say yes. You can ask them, or us, to stop at any time.

What we collect from sellers

  • Your email address, shop name and the products you upload.
  • The seller name, address and contact email you give us. These are shown publicly on your shop, because the law says buyers must be able to see who they’re buying from. You can use a business address.
  • Your sales and orders.

Stripe collects the details needed to verify you and pay you (like your ID and bank account). It keeps them under its own privacy policy. We only see what we need to run your shop, like the last 4 digits of your bank account.

Why we use it

For buyers and sellers: to deliver what you bought or run your shop (this is needed to carry out our agreement with you), and to keep records we must keep by law.

We keep IP addresses and download records to prevent fraud, and to answer refund requests and payment disputes. The law calls this a “legitimate interest”: a fair reason that doesn’t override your rights.

For the waitlist: to tell you when Selvro launches and to give you your first month of Pro free. We use it because you’ve agreed to it (your consent) when you joined. You can change your mind at any time.

Who helps us

A few trusted companies help us run Selvro and only use your information to do that job:

  • Supabase keeps our database, stored in London.
  • Resend sends our emails.
  • Vercel hosts our website.
  • Stripe handles payments and pays sellers.
  • PostHog gives us simple usage stats, stored in the EU.
  • Anthropic runs the AI behind Ask Selvro, our writing helper for sellers (see below).

Some of these companies store information outside the UK (for example in the United States). When they do, they use safeguards approved under UK law to protect it.

Ask Selvro (our writing helper)

Ask Selvro helps sellers write. It only runs when a seller presses a button like “Help me write it” or “Write me a different one”. When they do, we send a few words to Anthropic, whose AI writes a draft and sends it back. Here is exactly what we send, and nothing more:

  • Product ideas and plans (when you set up your shop): the topic you picked or typed, the names of ideas you’ve already been shown, and the idea you chose (its name, what it is, its format and a suggested price).
  • Product pages: the product’s name, its one-line summary, its price, its file name, whether it’s delivered as a link, and anything you’ve already written about it.
  • Your shop’s words (headline, captions and other words in My shop): your shop’s name, up to 8 of your products’ names and summaries, and the words already in that part of your shop.
  • First sale mission messages (on Home): your shop’s name and link, your product’s name, price and link, your discount code and its end date if the message is about one, and the message you’re looking at now.

We never send your email address, your name, your seller address, your files, your buyers’ details or any payment details. Buyers’ information is never sent to Anthropic.

Anthropic uses what we send only to write the draft, and doesn’t use it to train its AI. It may store it outside the UK, with the safeguards described above. You can read Anthropic’s privacy policy. Ask Selvro only suggests words: you choose whether to use them, and it never sends anything to anyone on your behalf.

How long we keep it

Waitlist: until you unsubscribe, or 12 months after Selvro launches, whichever comes first.

Orders: 6 years, because UK law says we must keep financial records that long.

IP addresses and download records: kept with the order they belong to.

Seller accounts: until you close your shop, apart from records the law says we must keep.

Your rights

You can ask to see, correct or delete your information at any time. Just email support@selvro.app. Every marketing email we send also has an unsubscribe link.

If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Cookies and usage stats

We don’t use any tracking or advertising cookies. If you sell on Selvro, we use one essential cookie to keep you logged in.

We use PostHog (stored in the EU) for simple, cookie-free usage stats: which pages are visited, and steps like saving a shop or making a sale. It doesn’t use cookies or store anything on your device, and we never send it your name, email address or home address. We use this because we have a legitimate interest in making Selvro work better.