Terms

Last updated: 10 October 2026

Who we are

Selvro is run by Selvro Ltd, a company registered in England and Wales (company number 17283347). Our registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. You can reach us at support@selvro.app.

Selvro lets people (“sellers”) open a shop and sell digital products to buyers. These terms cover both. By buying or selling on Selvro, you agree to them.

Buying

Who you’re buying from

When you buy from a shop, you’re buying from that shop’s seller. Their name and contact details are shown on the shop and in your download email. Selvro provides the shop, checkout and delivery, and helps if something goes wrong.

Paying

The price you see is the price you pay. Payments are handled securely by Stripe. Selvro never sees or stores your card details.

Getting your download

As soon as your payment goes through, you’ll see a download button and we’ll email you a private download link. Keep it to yourself: it only works for your order, and it can be used up to 10 times. If you need it again after that, reply to your email and we’ll send a fresh one.

Using what you buy

Unless the seller says otherwise, what you buy is for your own personal use. You can’t resell it, share it, give it away or pass it off as your own.

Cancelling and refunds

Our Refund policy explains your rights, including the 14-day right to cancel and what happens if something is wrong. If you have a problem, please contact us first: we can usually sort it out much faster than your bank can.

Selling

Who can sell

You must be 18 or over and give us true details. When you sell on Selvro, you’re selling as a business (even if it’s just you, as a sole trader). That means buyers have their full legal rights when they buy from you. Keep your login safe: you’re responsible for what happens on your account.

You are the seller

Every sale is an agreement between you and your buyer. Selvro provides the software, the checkout and the delivery of your files on your behalf. We show buyers your name, address and email, because the law says buyers must be able to see who they’re buying from and how to reach you.

Getting paid

Selvro uses Stripe to take payments and pay you. To sell, you need to set up a Stripe account through Selvro and agree to Stripe’s Connected Account Agreement. Buyers pay into your Stripe account, and Stripe pays you out to your bank. Stripe may check who you are, hold money back or pause payouts if it sees a risk. That’s Stripe’s decision, not ours.

Fees

• On the Free plan, Selvro takes 4% of each sale.
• On the Pro plan, Selvro takes 1% of each sale, and Pro costs £19 a month. It renews every month until you cancel. You can cancel any time, and Pro stays on until the end of the month you’ve paid for. We don’t refund part months.
• The free Pro trial lasts 14 days (30 days if you joined the waitlist: your first month of Pro free), needs no card, and goes back to Free by itself.
• Stripe’s own card fees are on top, and are taken by Stripe.
• Selvro’s fee isn’t refunded if you refund a buyer or a buyer disputes a payment.

We’ll always email you at least 30 days before we change our fees.

Refunds and disputes

You look after your buyers. You must follow our Refund policy and UK law: if a buyer’s download is faulty or not as described, you must fix it or refund them.

Refunds, disputes (chargebacks) and Stripe’s dispute fees come out of your Stripe balance. If you don’t deal with a fair complaint, or we see signs of fraud, Selvro can refund the buyer from your Stripe balance. We keep a record of every order (when the buyer ticked the 14-day box and each time they downloaded) and can use it to help you answer disputes.

What you promise

• You own what you sell, or have the right to sell it. If you sell something with resale rights (like PLR), you must be able to show your licence.
• Your product pages are honest and clear: what it is, what’s included and what it works with (for example “needs Notion”).
• No fake reviews, fake countdowns, fake “only 3 left”, or fake discounts.
• No promises of income or results you can’t back up.
• You follow the law, including consumer, data protection and tax law.
• You handle your own tax, including VAT if it applies to you.

What you can’t sell

• Anything illegal, or that copies or steals someone else’s work.
• Get-rich-quick or “guaranteed income” schemes, MLM or pyramid schemes.
• Financial, investment, crypto or trading advice or signals.
• Gambling, adult or sexual content, or anything hateful or violent.
• Medical or health claims.
• Malware, hacked or leaked data, accounts or licence keys.
• Anything Stripe doesn’t allow.

AI-made products are fine, as long as you have the right to sell them and your product page is honest about what buyers get.

Your content

You keep ownership of your products. You let Selvro store, show and deliver them so we can run your shop. Keep your own copies: Selvro isn’t a backup service.

Your buyers’ information

You and Selvro each look after buyers’ information for your own purposes. Only use it to deal with their order, unless they’ve agreed to more (for example, joining your email list). You must follow data protection law.

If something goes wrong because of you

If someone makes a claim against Selvro because of your products, how you treat your buyers, your taxes, or because you broke these terms, you’ll cover Selvro’s reasonable costs.

If we need to stop your shop

We can hide products, turn off your checkout or close your shop straight away if you break these terms, if we see fraud or a high number of refunds or disputes, or if the law or Stripe requires it. Otherwise we’ll give you 30 days’ notice. Where we can, we’ll tell you why. Buyers who already paid can still download what they bought. You can close your shop at any time.

For everyone

Reporting a problem

If you see something on Selvro that’s illegal, harmful, a scam, or copies your work, email support@selvro.app with the link and what’s wrong. If it’s your work being copied, tell us what the work is and confirm you own it. We’ll look at every report, remove anything that breaks the rules quickly, and tell the seller. Sellers who keep breaking the rules are removed.

Our responsibility

We work hard to keep Selvro running, but we can’t promise it will never go down or never have mistakes.

For sellers: Selvro relies on other services (like Stripe, our host and our email provider) and isn’t responsible when they fail. If Selvro is responsible for a loss, the most we’ll pay is the greater of £100 or the fees you paid us in the 12 months before. We’re not responsible for lost profits or other indirect losses.

Nothing in these terms limits anything the law doesn’t allow us to limit, like liability for death or injury caused by negligence, or for fraud. And nothing takes away your legal rights as a consumer.

Changes

We may update these terms. If a change matters, we’ll email sellers at least 30 days before it happens, so you can leave first if you don’t agree. The date at the top shows when they last changed.

The law

These terms are governed by the law of England and Wales. If you live elsewhere in the UK, you can also use your local courts. Nobody else (apart from you and Selvro) has rights under these terms.